Editorial policy
Editorial Policy
Last reviewed · September 2026
Everything published on Lead Automation Lab follows these principles. They exist so a recommendation is always traceable to what it was based on — especially as the site’s business model grows to include software comparisons and affiliate monetization.
Use-case fit first
Recommendations start from the problem a business is solving — not from a feature list and never from a commercial relationship.
Pricing checked, where possible
Current pricing is checked against the vendor's own pages and carries a verification date. Where pricing cannot be verified, the page says so instead of estimating.
Limitations published
What a product does poorly is published next to what it does well.
Commercial relationships disclosed
Affiliate compensation does not change calculator formulas or factual comparison criteria, and it does not determine inclusion or ordering. Material relationships are disclosed on the page that contains the links — never only in the footer.
Facts vs. judgment, separated
Comparison pages distinguish verified facts (pricing, features, dates) from editorial judgments (who a product suits).
No fake reviews or ratings
The site publishes no invented reviews, no numeric ratings and no rating schema. Hands-on testing is claimed only when it actually happened.
No paid ranking
Vendors cannot pay for ranking or inclusion. If sponsored placements ever appear, they will be labeled as advertising — clearly and per item.
Updates and corrections
Outdated pricing or features are corrected when discovered, and pages state when they were last verified.